Opening Remarks In modern fast-paced business world, staying ahead of the rivals is crucial. Competitive analysis has traditionally been a key strategy for achieving a market edge, but the advent of AI technology has revolutionized this process. Tools driven by AI are transforming how businesses collect, analyze, and utilize data about their rival

Overview Social media marketing has evolved significantly in the last few years, driven by shifts in innovation, consumer actions, and business needs. One of the most significant shifts in the advertising sphere has been the rise of artificial intelligence (AI). AI’s capability to reshape social media marketing is capturing the focus of organizat